{"id":14976,"date":"2023-06-05T12:06:10","date_gmt":"2023-06-05T10:06:10","guid":{"rendered":"https:\/\/lustau.es\/?p=14976"},"modified":"2023-06-10T17:16:51","modified_gmt":"2023-06-10T15:16:51","slug":"sherry-wines-at-retail-the-where-why-and-how-of-its-placement","status":"publish","type":"post","link":"https:\/\/lustau.es\/en\/blog\/sherry-wines-at-retail-the-where-why-and-how-of-its-placement\/","title":{"rendered":"Sherry Wines at Retail"},"content":{"rendered":"\t<div id=\"gap-907472496\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-907472496 {\n  padding-top: 4px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row hide-for-medium\" style=\"max-width:1043px\" id=\"row-165976514\">\n\n\t<div id=\"col-846933251\" class=\"col medium-7 small-12 large-7\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-329939325\" class=\"text\">\n\t\t\n<p>Today, we have a ton of questions for you, and hopefully a few good answers too! This month\u2019s article covers a long-standing issue,\u00a0<strong>the sherry placements in retail stores<\/strong>, a conversation that we wanted to bring up and examine with our most esteemed and closest audience. To our dismay, and perhaps your puzzlement, the placement could in most instances be better executed, yes? As always, we look forward to your invaluable feedback!<\/p>\n\t\t\n<style>\n#text-329939325 {\n  font-size: 1.25rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-1891640895\" class=\"col medium-5 small-12 large-5\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-2304743838\" class=\"text\">\n\t\t\n<p data-line-height=\"xs\"><strong>Reading time:<\/strong> 6 Minutes<\/p>\n<p data-line-height=\"xs\"><strong>Date:<\/strong> 08\/05\/2023<\/p>\n<p data-line-height=\"xs\"><strong>Category:<\/strong> Blog<\/p>\n\t\t\n<style>\n#text-2304743838 {\n  font-size: 1.14rem;\n  line-height: 2;\n  color: rgb(30, 30, 30);\n}\n#text-2304743838 > * {\n  color: rgb(30, 30, 30);\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\n<style>\n#col-1891640895 > .col-inner {\n  margin: 0px 0px 0px 122px;\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n<div class=\"row show-for-small\" style=\"max-width:1043px\" id=\"row-505083403\">\n\n\t<div id=\"col-1156109387\" class=\"col medium-7 small-12 large-7\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-3656381239\" class=\"text\">\n\t\t\n<p>It\u2019s that time of year again, when the cold starts to break and warmer weather gradually begins to grace us with its presence.As the seasons change, we often seek out and welcome food and drink that reflects our surroundings.When things start to heat up, our desire for beverages that quench our thirst and cool us off grows exponentially with the increase in temperature.In a world filled with slushies and punches, there is one classic cocktail that has been helping us usher in Spring and Summer for centuries: Sangria<br \/>\n\t\t\n<style>\n#text-3656381239 {\n  font-size: 1.25rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-859019247\" class=\"col hide-for-small medium-5 small-12 large-5\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-4172304944\" class=\"text\">\n\t\t\n<p>&lt;strong&gt;Tiempo de lectura:&lt;\/strong&gt; 6 Minutos&lt;strong&gt;Autor:&lt;\/strong&gt; Steven Dragun&lt;strong&gt;Fecha:&lt;\/strong&gt; 03\/24\/2023&lt;strong&gt;Categor\u00eda:&lt;\/strong&gt; C\u00f3cteles<br \/>\n\t\t\n<style>\n#text-4172304944 {\n  font-size: 1.14rem;\n  line-height: 2;\n  color: rgb(30, 30, 30);\n}\n#text-4172304944 > * {\n  color: rgb(30, 30, 30);\n}\n<\/style>\n\t<\/div>\n\t\n\t\t<\/div>\n\t\t\n<style>\n#col-859019247 > .col-inner {\n  margin: 0px 0px 0px 0;\n}\n@media (min-width:550px) {\n  #col-859019247 > .col-inner {\n    margin: 0px 0px 0px 122px;\n  }\n}\n<\/style>\n\t<\/div>\n\n\t\n<\/div>\n\t<div id=\"gap-1132447893\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1132447893 {\n  padding-top: 0px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\" style=\"max-width:1043px\" id=\"row-362004343\">\n\n\t<div id=\"col-1088508654\" class=\"col medium-8 small-12 large-8\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>We believe there is an extensive and recurring problem that involves a structural misconception. A colossal handicap that requires a profound undertaking because, in our view, it is rooted in some deep and muddy soil. American consumers across the country are commonly used to navigating the alleys of their local wine store following the same pattern that average business owners religiously set up, but are these retailers in fact shooting themselves in the foot? This repeated approach to arranging wines in a particular way generally obeys a well-established \u2018know-how\u2019 that takes into consideration several factors such as: a) popularity (demand), b) type of wine\/grape variety and c) wine origin, among others. It is inside this rigid predetermined organization though that the unparalleled diversity of sherry wines seems to have gotten lost, leading to a confusing jumble that urgently needs addressing. Let me explain a) the loss of \u2018demand\u2019 in the last decades may have pushed sherries toward the back of the floor of many wine stores all over the nation. Don\u2019t get me wrong we get that, but we also guarantee that we will persistently carry on trying to reverse this situation; and we trust your contributions as sherry lovers will unquestionably push in this same direction too!<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1722587791\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1722587791 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-2139933951\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-2139933951 {\n  padding-top: 55px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\" style=\"max-width:1043px\" id=\"row-2123881282\">\n\n\t<div id=\"col-1650395974\" class=\"col medium-8 small-12 large-8\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Then again, when it comes to both b) \u2018type\u2019 and c) \u2018origin\u2019 here is where we conclude a better job should be done. We are certain that a little bit of reorganization (and corresponding training) could potentially be exceedingly instrumental, readily dispensing significant benefits to everyone involved in the business. All producers, retailers, and consumers may find that these small changes noticeably improve the selling and buying of the sherry experience. We encourage the off-premise wine industry to consider new standards for positioning the wines of Jerez throughout their outlets. Below is the get-go suggestion:<\/p>\n<p><em>Why not place the biological styles along with the rest of [Spanish] whites, then, the older amontillados, palo cortados, and olorosos in the whites but next to the reds, and finally, only the sweet and blend sherries in the sweet wine sections?<\/em><\/p>\n<p><em>Wouldn\u2019t it be easier to sell these wines at any given retailer\u2019s facilities if they were properly located\u2014based on their actual taste profiles?<\/em><\/p>\n<p><em>Would someone looking for a crisp, savory white\u2014to accompany their shellfish appetizers that evening\u2014not possibly feel intrigued by the presence of a gorgeous manzanilla in front of their eyes?<\/em><\/p>\n<p><em>Wouldn\u2019t that new display aid the shopkeeper in better \u2018framing\u2019 the character of these wonderful food-friendly amigos?<\/em><\/p>\n<p>As usual, we like to get the opinion of some experts in the field. This week, we interviewed someone who works closely in this environment and knows the matter in question inside and out. For sure, he is not your average shop assistant in the sherry arena so, to us, he represents the rare exception:<\/p>\n<p><a href=\"http:\/\/www.instagram.com\/oscargarciamoncada\">Oscar Garc\u00eda Moncada<\/a>\u00a0is a New York City-based beverage professional. He is currently at the helm of\u00a0<a href=\"https:\/\/www.67wine.com\/\">67 Wine &amp; Spirits<\/a>\u00a0(a fine wine retailer in the upper west side in Manhattan) serving as wine &amp; spirits director. He is also chief creative director for private branding and serves as the in-house sommelier, chef &amp; event planner. Oscar\u2019s areas of expertise are Champagne, sparkling wines, wines of Spain, Argentina &amp; Chile along with a finely curated spirits section that expands over 800 brands. His knowledge of fine wine has made Oscar a household name in the industry, featured in world-class publications like Wine Enthusiast, Saveur, WSJ,\u00a0sevenfiftydaily.com\u00a0&amp; El Mundo.<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\t<div class=\"img has-hover x md-x lg-x y md-y lg-y\" id=\"image_1540902170\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_1540902170 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-216165752\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-216165752 {\n  padding-top: 55px;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\" style=\"max-width:1043px\" id=\"row-130954555\">\n\n\t<div id=\"col-564225134\" class=\"col medium-8 small-12 large-8\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>1.<strong>\u00a0How do the retail business placements work?\u00a0<\/strong>\u201cWe at 67wine have one of the largest selections of sherries in the US. Our placement process is determined by each wine\u2019s category, quality, and uniqueness. I try my best to maintain a quality-driven variety of biological &amp; oxidative sherries.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19261\" src=\"https:\/\/sherryjourney.com\/wp-content\/uploads\/2022\/03\/67-wines.jpg\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" srcset=\"https:\/\/sherryjourney.com\/wp-content\/uploads\/2022\/03\/67-wines.jpg 640w, https:\/\/sherryjourney.com\/wp-content\/uploads\/2022\/03\/67-wines-595x294.jpg 595w\" alt=\"\" width=\"640\" height=\"316\" \/><\/figure>\n<\/div>\n<p>2.\u00a0<strong>How and why are sherry wines generally located in lower-traffic areas, and even most dry expressions are misplaced into the fortified\/dessert section?<\/strong>\u00a0\u201cSpeaking for myself and our selection of sherries, we have created a section just for sherries. They stand alone and are not mixed with other fortified or dessert wines. We have for many years curated a selection where sherry drinkers can find from finos to the rarest bottlings. My goal has been to create a section that showcases the many wonderful expressions of sherries. I think the lack of education leads people to place sherries in the back of shelves or group them with other fortified wines. To take it a bit further, I always feel \u201cdisappointed\u201d when I read a restaurant menu and find finos and manzanillas placed in the dessert wine section. These expressions belong to the best white wines in the world.\u201d<\/p>\n<p>3.\u00a0<strong>Although the category has seen buzz, the placement has not varied with the trend. What needs to happen for a change?\u00a0<\/strong>\u201cTrends and press \u201cbuzz\u201d come and go, but it is important for buyers to learn each category to fully understand what you are offering to your clientele. Educating wine buyers is important! Sherry education is key to making the right placements and finding out what the consumer really wants. The stigma that all sherries are sweet is still very much alive in the mind of many wine drinkers. Wine buyers and somms must carefully educate consumers, and sherry producers need to invest in education to start witnessing significant changes in terms of placement and continuity.\u201d<\/p>\n<p>4.\u00a0<strong>Why not organize per wine style and pairing options as opposed to category grouping? Is there a better place to separate the category more properly fitting its consumption options?<\/strong>\u00a0\u201cSherry, whether biological, oxidative, or sweet can offer amazing pairing categories. Finos and manzanillas, for example, need to be talked about and presented as wonderful options for white wine drinkers. I am a big believer in talking to wine clientele about the gastronomic qualities of sherry wines overall. You can pair an entire tasting menu with sherries! But wine drinkers need to be provided with these options. Again, education goes a long way when talking about sherry. I speak of sherry freely without the \u201cfortified\u201d wine label, and that makes people more relaxed and willing to explore options.\u201d<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19264\" src=\"https:\/\/sherryjourney.com\/wp-content\/uploads\/2022\/03\/copas-1-960x251.jpg\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" srcset=\"https:\/\/sherryjourney.com\/wp-content\/uploads\/2022\/03\/copas-1-960x251.jpg 960w, https:\/\/sherryjourney.com\/wp-content\/uploads\/2022\/03\/copas-1-595x156.jpg 595w, https:\/\/sherryjourney.com\/wp-content\/uploads\/2022\/03\/copas-1-768x201.jpg 768w, https:\/\/sherryjourney.com\/wp-content\/uploads\/2022\/03\/copas-1.jpg 1366w\" alt=\"\" width=\"960\" height=\"251\" \/><figcaption><em>You can pair an entire tasting menu with sherries!<\/em><\/figcaption><\/figure>\n<\/div>\n<p>5.\u00a0<strong>Many still wines now have an ABV bordering on the fortified wine levels. Why has this not helped increase their appearance at the table?<\/strong>\u00a0\u201cThe current love for high ABV wines does not translate into fortified wines like sherry.\u00a0 I think the consumer is also \u201cintimidated\u201d by old assumptions that all sherries are sweet. Therefore, buyers and somms must educate consumers. When it comes to sherry it is very important for me to \u201cindividualize\u201d each wine, not all finos are created equally, and not all amontillados taste the same. In closing, the biggest difference that I have witnessed when presenting sherries to wine lovers is educating them about the flavor profiles and truly focusing on the food pairings. That makes a big difference.\u201d<\/p>\n<p>As our guest writer, Oscar, states repeatedly, education is the name of the game. We agree one hundred percent, and that is why the House of Lustau has been continually recognized as a leading firm in sherry education. This winery has undeniably invested unparalleled resources in providing affordable wine knowledge on the category as a whole. We largely value the judgment of our wines when assessed by the most educated and demanding people, true of any industry. Chances are that, at some point, wine aficionados shall unreservedly take advantage of the numerous quality options that the wines from Jerez offer, don\u2019t you agree?<\/p>\n<p>Consequently, Lustau is committed to giving it a try. The company invites retailers in running a test for a few weeks and witness what happens. The partnered plan is to apply the changes, as far as the wines\u2019 location within the retailer space then connect with us to provide thorough training for the members of the staff. Stay tuned for results in the future. There is much more to come.<\/p>\n<p>In parting, you may ask what about the \u2018other\u2019 sherries that we all run into every so often when shopping in the US? The ones we did not cover above, yes, the imitiations, the awful unsophisticated products that do nothing to improve the reputation of our dearest wine region. Well, we\u2019ll wrestle with that issue another time in the future.<\/p>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\t<section class=\"section\" id=\"section_68159303\">\n\t\t<div class=\"bg section-bg fill bg-fill bg-loaded bg-loaded\" >\n\n\t\t\t\n\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n<div class=\"row\"  id=\"row-1467640415\">\n\n\t<div id=\"col-1562910569\" class=\"col small-12 large-12\"  >\n\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"gap-628779079\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-628779079 {\n  padding-top: 60px;\n}\n<\/style>\n\t<\/div>\n\t\n<h2 class=\"uppercase\">More sherry blogs<\/h2>\n\t\t<\/div>\n\t\t\t<\/div>\n\n\t\n<\/div>\n\n  \n    <div class=\"row large-columns-3 medium-columns-1 small-columns-1 slider row-slider slider-nav-reveal\"  data-flickity-options='{\"imagesLoaded\": true, \"groupCells\": \"100%\", \"dragThreshold\" : 5, \"cellAlign\": \"left\",\"wrapAround\": true,\"prevNextButtons\": true,\"percentPosition\": true,\"pageDots\": false, \"rightToLeft\": false, \"autoPlay\" : false}'>\n\n  \t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/lustau.es\/en\/news\/bodegas-lustau-named-best-winery-2026-by-readers-of-national-geographic-travel-spain\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-overlay dark box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"529\" height=\"500\" src=\"https:\/\/lustau.es\/wp-content\/uploads\/2026\/04\/Foto-noticia-mejor-Bodega-529x500.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/lustau.es\/wp-content\/uploads\/2026\/04\/Foto-noticia-mejor-Bodega-529x500.jpg 529w, https:\/\/lustau.es\/wp-content\/uploads\/2026\/04\/Foto-noticia-mejor-Bodega-340x321.jpg 340w, https:\/\/lustau.es\/wp-content\/uploads\/2026\/04\/Foto-noticia-mejor-Bodega-85x80.jpg 85w, https:\/\/lustau.es\/wp-content\/uploads\/2026\/04\/Foto-noticia-mejor-Bodega-266x251.jpg 266w, https:\/\/lustau.es\/wp-content\/uploads\/2026\/04\/Foto-noticia-mejor-Bodega-600x567.jpg 600w, https:\/\/lustau.es\/wp-content\/uploads\/2026\/04\/Foto-noticia-mejor-Bodega.jpg 641w\" sizes=\"auto, (max-width: 529px) 100vw, 529px\" \/>  \t\t\t\t\t\t\t<div class=\"overlay\" style=\"background-color: rgba(0,0,0,.25)\"><\/div>  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">Bodegas Lustau named Best Winery 2026 by readers of National Geographic Travel Spain<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">Bodegas Lustau has been recognized as Best Winery 2026 at the National Geographic Travel readers\u2019...\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/lustau.es\/en\/news\/sergio-martinez-recognized-for-the-seventh-time-as-best-fortified-winemaker-in-the-world\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-overlay dark box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"890\" height=\"500\" src=\"https:\/\/lustau.es\/wp-content\/uploads\/2025\/09\/Portada-WEB-noticia-890x500.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/lustau.es\/wp-content\/uploads\/2025\/09\/Portada-WEB-noticia-890x500.jpg 890w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/09\/Portada-WEB-noticia-340x191.jpg 340w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/09\/Portada-WEB-noticia-768x431.jpg 768w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/09\/Portada-WEB-noticia-85x48.jpg 85w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/09\/Portada-WEB-noticia-266x149.jpg 266w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/09\/Portada-WEB-noticia-600x337.jpg 600w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/09\/Portada-WEB-noticia.jpg 1476w\" sizes=\"auto, (max-width: 890px) 100vw, 890px\" \/>  \t\t\t\t\t\t\t<div class=\"overlay\" style=\"background-color: rgba(0,0,0,.25)\"><\/div>  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">Sergio Mart\u00ednez recognized for the seventh time as \u2018Best Fortified Winemaker in the World\u2019<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">The current Cellar Master of Bodegas Lustau equals the record of his mentor, Manuel Lozano,...\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/lustau.es\/en\/news\/lustau-shines-brighter-than-ever-at-the-international-wine-challenge\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-overlay dark box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1154\" height=\"500\" src=\"https:\/\/lustau.es\/wp-content\/uploads\/2025\/05\/lustau-wine-premios-blog-1154x500.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/lustau.es\/wp-content\/uploads\/2025\/05\/lustau-wine-premios-blog-1154x500.jpg 1154w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/05\/lustau-wine-premios-blog-1800x780.jpg 1800w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/05\/lustau-wine-premios-blog-340x147.jpg 340w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/05\/lustau-wine-premios-blog-768x333.jpg 768w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/05\/lustau-wine-premios-blog-1536x665.jpg 1536w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/05\/lustau-wine-premios-blog-2048x887.jpg 2048w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/05\/lustau-wine-premios-blog-85x37.jpg 85w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/05\/lustau-wine-premios-blog-266x115.jpg 266w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/05\/lustau-wine-premios-blog-600x260.jpg 600w\" sizes=\"auto, (max-width: 1154px) 100vw, 1154px\" \/>  \t\t\t\t\t\t\t<div class=\"overlay\" style=\"background-color: rgba(0,0,0,.25)\"><\/div>  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">Lustau shines brighter than ever at the International Wine  Challenge<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">Once again, it is the most awarded Spanish winery, earning 4 \u2018Trophies\u2019 and 40 prizes\u201413...\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/lustau.es\/en\/news\/lustau-pioneers-flor-yeast-research\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-overlay dark box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"500\" src=\"https:\/\/lustau.es\/wp-content\/uploads\/2025\/03\/VeloDeFlor-700x500.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/lustau.es\/wp-content\/uploads\/2025\/03\/VeloDeFlor-700x500.jpg 700w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/03\/VeloDeFlor-1434x1024.jpg 1434w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/03\/VeloDeFlor-340x243.jpg 340w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/03\/VeloDeFlor-768x548.jpg 768w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/03\/VeloDeFlor-1536x1097.jpg 1536w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/03\/VeloDeFlor-85x61.jpg 85w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/03\/VeloDeFlor-266x190.jpg 266w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/03\/VeloDeFlor-600x428.jpg 600w, https:\/\/lustau.es\/wp-content\/uploads\/2025\/03\/VeloDeFlor.jpg 1892w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/>  \t\t\t\t\t\t\t<div class=\"overlay\" style=\"background-color: rgba(0,0,0,.25)\"><\/div>  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">Lustau pioneers Flor Yeast Research \u2013 Science and Tradition unite in Sherry<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">This initiative, supported by the Regional Government of Andalusia with one of the highest scores...\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/lustau.es\/en\/news\/sergio-martinez-named-best-fortified-winemaker-of-the-year-2024\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-overlay dark box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1049\" height=\"500\" src=\"https:\/\/lustau.es\/wp-content\/uploads\/2024\/07\/lustau-mejor-enologo-1049x500.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/lustau.es\/wp-content\/uploads\/2024\/07\/lustau-mejor-enologo-1049x500.jpg 1049w, https:\/\/lustau.es\/wp-content\/uploads\/2024\/07\/lustau-mejor-enologo-1800x858.jpg 1800w, https:\/\/lustau.es\/wp-content\/uploads\/2024\/07\/lustau-mejor-enologo-340x162.jpg 340w, https:\/\/lustau.es\/wp-content\/uploads\/2024\/07\/lustau-mejor-enologo-768x366.jpg 768w, https:\/\/lustau.es\/wp-content\/uploads\/2024\/07\/lustau-mejor-enologo-1536x732.jpg 1536w, https:\/\/lustau.es\/wp-content\/uploads\/2024\/07\/lustau-mejor-enologo-85x41.jpg 85w, https:\/\/lustau.es\/wp-content\/uploads\/2024\/07\/lustau-mejor-enologo-266x127.jpg 266w, https:\/\/lustau.es\/wp-content\/uploads\/2024\/07\/lustau-mejor-enologo-600x286.jpg 600w, https:\/\/lustau.es\/wp-content\/uploads\/2024\/07\/lustau-mejor-enologo.jpg 1920w\" sizes=\"auto, (max-width: 1049px) 100vw, 1049px\" \/>  \t\t\t\t\t\t\t<div class=\"overlay\" style=\"background-color: rgba(0,0,0,.25)\"><\/div>  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">Sergio Mart\u00ednez Named Best Fortified Winemaker of The Year  2024<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">Sergio Mart\u00ednez, winemaker and capataz of Bodegas Lustau, is crowned the best in London. Jerez,...\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/lustau.es\/en\/news\/lustau-expands-its-prestigious-vors-range-with-the-launch-of-the-new-moscatel-vors\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-overlay dark box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"500\" src=\"https:\/\/lustau.es\/wp-content\/uploads\/2024\/01\/MOSCATEL-VORS-noticia-web-768x500.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/lustau.es\/wp-content\/uploads\/2024\/01\/MOSCATEL-VORS-noticia-web-768x500.jpg 768w, https:\/\/lustau.es\/wp-content\/uploads\/2024\/01\/MOSCATEL-VORS-noticia-web-1574x1024.jpg 1574w, https:\/\/lustau.es\/wp-content\/uploads\/2024\/01\/MOSCATEL-VORS-noticia-web-340x221.jpg 340w, https:\/\/lustau.es\/wp-content\/uploads\/2024\/01\/MOSCATEL-VORS-noticia-web-1536x1000.jpg 1536w, https:\/\/lustau.es\/wp-content\/uploads\/2024\/01\/MOSCATEL-VORS-noticia-web-2048x1333.jpg 2048w, https:\/\/lustau.es\/wp-content\/uploads\/2024\/01\/MOSCATEL-VORS-noticia-web-85x55.jpg 85w, https:\/\/lustau.es\/wp-content\/uploads\/2024\/01\/MOSCATEL-VORS-noticia-web-266x173.jpg 266w, https:\/\/lustau.es\/wp-content\/uploads\/2024\/01\/MOSCATEL-VORS-noticia-web-600x390.jpg 600w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>  \t\t\t\t\t\t\t<div class=\"overlay\" style=\"background-color: rgba(0,0,0,.25)\"><\/div>  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">Lustau expands its prestigious VORS range with the launch of the new Moscatel VORS<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">Bodegas Lustau enhances its exclusive and limited VORS range with the release of a moscatel,...\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/lustau.es\/en\/news\/bodegas-lustau-spains-most-awarded-winery-at-the-iwc-2023\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-overlay dark box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"824\" height=\"500\" src=\"https:\/\/lustau.es\/wp-content\/uploads\/2023\/10\/PORTADA-IWC-2023-824x500.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/lustau.es\/wp-content\/uploads\/2023\/10\/PORTADA-IWC-2023-824x500.jpg 824w, https:\/\/lustau.es\/wp-content\/uploads\/2023\/10\/PORTADA-IWC-2023-340x206.jpg 340w, https:\/\/lustau.es\/wp-content\/uploads\/2023\/10\/PORTADA-IWC-2023-768x466.jpg 768w, https:\/\/lustau.es\/wp-content\/uploads\/2023\/10\/PORTADA-IWC-2023-1536x932.jpg 1536w, https:\/\/lustau.es\/wp-content\/uploads\/2023\/10\/PORTADA-IWC-2023-85x52.jpg 85w, https:\/\/lustau.es\/wp-content\/uploads\/2023\/10\/PORTADA-IWC-2023-266x161.jpg 266w, https:\/\/lustau.es\/wp-content\/uploads\/2023\/10\/PORTADA-IWC-2023-600x364.jpg 600w, https:\/\/lustau.es\/wp-content\/uploads\/2023\/10\/PORTADA-IWC-2023.jpg 1575w\" sizes=\"auto, (max-width: 824px) 100vw, 824px\" \/>  \t\t\t\t\t\t\t<div class=\"overlay\" style=\"background-color: rgba(0,0,0,.25)\"><\/div>  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">Bodegas Lustau: Spain\u2019s Most Awarded Winery at the IWC 2023<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">Bodegas Lustau is Spain&#8217;s most awarded winery for another year, with a total of 6...\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"col post-item\" >\n\t\t\t<div class=\"col-inner\">\n\t\t\t<a href=\"https:\/\/lustau.es\/en\/news\/lustau-launches-its-new-vermut-dry-the-ultimate-ingredient-for-mixology\/\" class=\"plain\">\n\t\t\t\t<div class=\"box box-overlay dark box-text-bottom box-blog-post has-hover\">\n            \t\t\t\t\t<div class=\"box-image\" >\n  \t\t\t\t\t\t<div class=\"image-cover\" style=\"padding-top:56.25%;\">\n  \t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"500\" src=\"https:\/\/lustau.es\/wp-content\/uploads\/2023\/10\/Portada-Dry-NDP_small-725x500.jpg\" class=\"attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/lustau.es\/wp-content\/uploads\/2023\/10\/Portada-Dry-NDP_small-725x500.jpg 725w, https:\/\/lustau.es\/wp-content\/uploads\/2023\/10\/Portada-Dry-NDP_small-340x235.jpg 340w, https:\/\/lustau.es\/wp-content\/uploads\/2023\/10\/Portada-Dry-NDP_small-768x530.jpg 768w, https:\/\/lustau.es\/wp-content\/uploads\/2023\/10\/Portada-Dry-NDP_small-85x59.jpg 85w, https:\/\/lustau.es\/wp-content\/uploads\/2023\/10\/Portada-Dry-NDP_small-266x184.jpg 266w, https:\/\/lustau.es\/wp-content\/uploads\/2023\/10\/Portada-Dry-NDP_small-600x414.jpg 600w, https:\/\/lustau.es\/wp-content\/uploads\/2023\/10\/Portada-Dry-NDP_small.jpg 1181w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/>  \t\t\t\t\t\t\t<div class=\"overlay\" style=\"background-color: rgba(0,0,0,.25)\"><\/div>  \t\t\t\t\t\t\t  \t\t\t\t\t\t<\/div>\n  \t\t\t\t\t\t  \t\t\t\t\t<\/div>\n          \t\t\t\t\t<div class=\"box-text text-center\" >\n\t\t\t\t\t<div class=\"box-text-inner blog-post-inner\">\n\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<h5 class=\"post-title is-large \">Lustau launches its new Vermut Dry,  the ultimate ingredient for mixology<\/h5>\n\t\t\t\t\t\t\t\t\t\t<div class=\"is-divider\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<p class=\"from_the_blog_excerpt \">Lustau\u2019s Vermut Dry, crafted with Manzanilla sherry aged in Sanl\u00facar de Barrameda, is the ideal...\t\t\t\t\t<\/p>\n\t\t\t\t\t                    \n\t\t\t\t\t\n\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t<\/div>\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_68159303 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: rgb(240, 240, 240);\n}\n<\/style>\n\t<\/section>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5001,"featured_media":14978,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[278],"tags":[],"class_list":["post-14976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"_links":{"self":[{"href":"https:\/\/lustau.es\/en\/wp-json\/wp\/v2\/posts\/14976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lustau.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lustau.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lustau.es\/en\/wp-json\/wp\/v2\/users\/5001"}],"replies":[{"embeddable":true,"href":"https:\/\/lustau.es\/en\/wp-json\/wp\/v2\/comments?post=14976"}],"version-history":[{"count":0,"href":"https:\/\/lustau.es\/en\/wp-json\/wp\/v2\/posts\/14976\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lustau.es\/en\/wp-json\/wp\/v2\/media\/14978"}],"wp:attachment":[{"href":"https:\/\/lustau.es\/en\/wp-json\/wp\/v2\/media?parent=14976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lustau.es\/en\/wp-json\/wp\/v2\/categories?post=14976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lustau.es\/en\/wp-json\/wp\/v2\/tags?post=14976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}