Sherry wine sales are rumoured to be decreasing around the world, but does that really mean it’s a fading trend? If lower quality products are receiving more public praise, might it not be sherry’s positioning and communication that’s the driving factor?In this episode, we discuss the state of sherry wine and how its communication strategy can be revisited to compete in a digital world.

While there used to be a guideline that sherry should be consumed as soon as possible after bottling, there is now a renewed interest in old bottles from the 1950s or 1960s. Some sherry connoisseurs will tell you that the right way to consume sherry is as soon as possible after bottling – but it’s not unanimous amongst experts. So which is the right way? In this episode we’ll discuss with serious collectors and answer the questions: how do wines from Jerez evolve in a cellar, and how are En Rama wines with minimal filtering fuelling this evolution?

Short answer: yes. In this episode, we’re going to talk about what makes sherry casks a powerful vessel for world-class beverages. We’ll look at what elements make these casks so special, and why their nature attracts makers of other alcoholic beverages, like whiskey, beer and mezcal.

There’s a reason top mixologists have been using sherry in cocktails since the beginnings of the 19th century. Its brightness and minerality adds a brilliant and unique touch to a variety of cocktails and flavours. In this episode, we invite 4 renowned mixologists to talk to us about how to use sherries and why every mixologist should have it in their arsenal.